The boating shoe, designed by Paul Sperry in 1935, was originally
marketed exclusively to boaters and sailors. Its signature siping pattern,
which is cut into the soles, prevents them from slipping, and the treated
canvas or leather repels water. This makes them ideal for boating. However
since the 1980's, boating shoes have become widespread and fashionable among
sailors and non sailors alike. Brands like the Sperry Top-Siders and Sebago
have become extremely popular. The shoes have become synonymous with preppy
east coast style. Walking through the halls of New Trier I have noticed the
immense popularity of these shoes. It seems they have become an integral part
of the uniform of the North shore. Their popularity is a direct reflection of
our community’s culture. We live in an affluent community on a lake where many
might have boats or lake houses. Nautical and preppy style is very much the
"norm." Brands like Polo Ralph Lauren, Nautica, and J. Crew are all
very popular. What all these brands have in common is that they create clothes
that are classically styled and reflect a refined and traditional lifestyle
that permeates the Northshore. These shoes, although they are
mainstream here, might seem unusual in many other communities in the United
States. The sheer number of people wearing them here makes them conformist, but
what preserves the wearers individuality are the colors and materials. From the
classic brown leather to the more flamboyant reds, blues, greens, and patterns
they are all different variations of the same type of shoe. They express the
wearer's unique sense of style and personality. The more conservative among us
might choose the traditional brown leather, while the more adventurous and
style savvy might choose a more vibrant color. The Sperry Top-Sider shoes are a
perfect example of what Paul Fussel is talking about. They are universally
excepted in our community suggesting a certain degree of conformity, but
style and color choice can be used to make a personal statement.
